SEO is not a hobby. SEO is not a game. To succeed at SEO, and with pay-per-click advertising, you need to be uncomfortably excited.
That’s what I took away from a Google presentation at the recent 2015 TAG Social Savvy awards. The speaker was quoting Google founder Larry Page about what it takes to be successful at Google, and how you and I can easily apply that to our strategic planning.
Consider that your strategic marketing plan drives your SEO tactics, AdWords tactics and social media tactics along with your offline tactics of trade shows, direct mail et al. Are you able to be Uncomfortably Excited about your marketing plan?
It’s counterintuitive. It’s not natural. Being uncomfortable connotes a problem. Or does it?
Recall a favorite quote, “Whatever made you successful in the past won’t in the future” from Lew Platt when he was CEO of Hewlett Packard. If you continue doing the same SEO tactics, the same Google AdWords message, and your website looks like it did 3 years ago (and is not mobile friendly), you might think you are comfortable and safe. As you’re reading this, you know what’s next. Whatever made you successful in the past won’t in the future.
As much as we humans don’t like change, our competitors are forcing us to do so. One can easily see how Google’s SEO algorithm is forced to change to stay ahead of Bing, Yahoo and others. There are huge dollars involved as Google generates 3 billion (yes, 9 zeroes after the 3) searches every day. SEO is valuable because that’s 35,000 searches every second of every hour of every day.
We’re not saying everything must change all of the time. We’re saying that parts of your marketing plan, SEO tactics, Google AdWords copy, your content strategy for blogging and social media need to make you uncomfortably excited before you’re evolving it each month or quarter.
Ask us or any marketing agency about A/B testing as an ongoing technique to provide insight to evolve your AdWords or SEO plan. Ask us about call tracking (and recording) as a source of data to track the effectiveness of your tactics. Ask us about analytics to trend the impact of your tactics.
If you want more customers, clients or patients, make yourself uncomfortably excited. And if you don’t have the time or expertise to create or implement your marketing plan, find an agency like NicheLabs that will be uncomfortably excited. To speak with a NicheLabs professional, call 888.978.9254, or complete our website contact form.