Starting a new medical practice or growing an existing practice can be a stressful experience. Competition is high in all areas of the medical field. Small practices are popping up all over the place. Most doctors leave medical school with years of education on medicine, not marketing. Finding ways to maximize your marketing or advertising budget is key to achieving success in practice marketing.
Promotional products are a marketing medium that will help you achieve maximum ROI. The reason?? Promotional products are used over and over again, which keeps your practice name and information top-of-mind with the recipient, and also gives your practice exposure to all who come in contact with the product. Think how many looks an average tote bag receives each day. Promotional products are also often passed from one recipient to another, continuing to maximize your brand exposure.
The most frequently looked at promo product of all, not just for a medical practice but for any type of business? A calendar. It gets looked at just about every single day!
Make sure you include your practice name, your telephone number and your web site address. Keep your contact information front and center so there is no excuse not to get in touch.
Attend health fairs at local businesses. Many local businesses hold yearly health fairs for their employees. This is a great way to get your name out and interact with potential patients. Set up a booth with information about your practice. Give out pedometers, custom-shaped stress relievers, anti-bacterial gel or tote bags to all in attendance.
Implement a customer referral program. Learning about a new health practice from a trusted source is important in the patient decision making process. Encourage your patients to refer a friend to your office. Give each customer who refers a friend a travel mug with a gift card to a local coffee shop inserted inside.